FABER & STRATA
WHY GIVE AWAY A MARKET JUST TO SELL IN IT?
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After ten years in international distribution, I started questioning the model itself.
COMIX ENGINEERING · AUG — SEP 2026
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FACTORY
PICK-UP
LOADING
PORT OF CALL
EUROPE
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3PL WAREHOUSE
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M1
MIDLANDS
MIDLANDS
01
THE PROBLEM.
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YOUR MARKET. SOMEONE ELSE'S KEY.
I'd experienced distribution from both sides. As a distributor and working with a manufacturer.
And the same problems kept appearing.
Exclusive territories. Underperforming markets. Inconsistent pricing. Limited control.
Manufacturers were handing over entire markets just to reach customers.
Surely there was another way.
02
THE OPPORTUNITY.
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Traditionally, distributors handled everything.
Stock. Imports. Warehousing. Dealers. Local sales.
But times have changed.
Third-party logistics, fiscal representation and local commercial support can now provide much of that infrastructure independently.
THERE IS ANOTHER WAY.
TAP TO ENLARGE
What if manufacturers could enter Europe without giving away control?
03
BUILDING FABER & STRATA.
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THE INFRASTRUCTURE ALREADY EXISTS.
So I built Faber & Strata.
A commercial model designed to help manufacturers enter Europe while keeping control of their brand, customers and margins.
I developed the positioning, offer, website, sales strategy and operating model.
The idea was simple.
Replace unnecessary middlemen with infrastructure and commercial expertise.
04
THE FIRST PROJECT.
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I approached a manufacturer and developed a European go-to-market strategy.
They decided to take it forward.
They're now working towards launching European sales next spring.
It's early days. No spectacular revenue figures to show off yet.
But the idea had moved beyond theory.
Someone was prepared to put it into practice.
05
WHAT'S NEXT?
Faber & Strata is still developing.
The ambition is to give manufacturers another route into Europe, without forcing them into exclusive distribution agreements.
There's plenty left to prove.
And that's the interesting part.
